Wear your passion with pride
Original Everton apparel designed and shipped directly by lifelong season ticket holders. Made for matchdays at Bramley Moore, Goodison and everywhere beyond.
Matchday essentials
From classic tees to stadium-ready headwear, every piece reflects the heritage and spirit of the Blues. Crafted with premium fabrics to keep you comfortable on the terraces, down the pub, or on the street.
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Special Offer
1878 cap £10.00 -
UTFT DRI FIT £10.00 -
UTFT1878 Bucket Hat £10.00 -
UTFT1878 Bucket Hat £10.00 -
UTFT Cotton Tee £10.00 -
UTFT Tee (Tower) £10.00
Born Not Manufactured
Browse our dedicated ranges crafted by fans, for fans. High-grade streetwear and sportswear inspired by Evertonian tradition.
Terrace culture range
Discover bold, minimalist designs honouring our historic club roots. Made to stand the test of time, season after season.
Born from the Gwladys Street
We are not a faceless corporate brand. We are die-hard season ticket holders who wanted better, sharper clothing to celebrate our club. Thank you for backing fan-led independent design.
Join the fan gallery
See how fellow Toffees style their utft1878 gear across Liverpool and around the world. Tag us on matchday to be featured.
Get in touch
Operating exclusively online
Liverpool, United Kingdom
Contact
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